I CARE

Institutional Challenge to Achieve Racial Equity

In community I care that you have a real chance to choose your path and follow your dreams.  I care that the outdated structures and policies of businesses and government no longer work in the new global economy. Whatever your race/ethnicity, I care that you feel included and valued wherever you are.  I care about the value of progress driven change that stimulates productivity and creates successful new ideas. I care about moving past blame and guilt into multiracial connectivity in the community. I care about working with organizations – coaching them toward sustained success. I care about the reality of a racism-free community.

We invite your organization to engage in a process where you intentionally assess your workplace to create a racism-free environment using six standards which are part of an overall assessment. For more information about how you can connect to the I CARE journey, please call us at 616-466-6187

Racism-free is defined as the individual and systemic condition achieved when all persons, regardless of skin color, feel welcomed and wanted in all places and treat others the same way.

Why Focus on Racism

  • By being specific about racism we can create conditions for broader change. Many of the tools used to eliminate racism apply to ageism, sexism, and other isms.  Racism is a harsh word, but racism has been a part of our history since the days of our founding fathers, and it still hurts us all.
  • Many causes for racial dispartities have roots in public policy, and in institutions, institutional interactions, and our history.
  • Racial disparities exist in every indicator of personal and community well-being.